“Invest smarter, together"

eToro, founded in 2007 by brothers Yoni and Ronen Assia and David Ring, is a global multi-asset investment platform that democratizes access to financial markets. Built around the vision of making investing accessible and collaborative, eToro enables users to trade and invest in stocks, cryptocurrencies, commodities, currencies, and ETFs, all through an intuitive digital interface. The platform’s hallmark is its social investing features, especially CopyTrader, which allows users to mirror the strategies of top investors and engage with a global community of traders.

Business Model

eToro operates as a neobroker, generating revenue through a blend of trading-related fees, spreads, and ancillary services such as currency conversion, withdrawals, and money management. In 2024, the company reported a net contribution of $787 million, with over 60% coming from trading income-about one-third of which was driven by crypto trading. The remaining 40% was derived from interest income and various money management services. eToro’s zero-commission stock trading, options, and ETF offerings are available through its web and mobile platforms, emphasizing a frictionless, user-centric experience. Its unique social trading tools set it apart from traditional brokers, fostering engagement and knowledge sharing among its 40 million registered users across 100 countries.

Scale and Growth

As of 2025, eToro employs more than 1,500 people across 10 global offices, with over 3.5 million funded accounts. The company returned to profitability in 2023 and reported a $300 million profit in 2025, underscoring its financial strength and operational resilience. eToro’s IPO on Nasdaq in May 2025 marked a major milestone, with the company achieving a valuation of $4.3–$5.6 billion following strong investor demand. This public debut is the largest Israeli IPO on Wall Street in recent years and positions eToro as a bellwether for the fintech sector’s next wave of growth.

IPO and Future Outlook

On May 14, 2025, eToro made a strong debut on the Nasdaq under the ticker symbol "ETOR," with shares closing at $67, a 28.8% increase from the IPO price of $52. The company raised approximately $619 million through the offering, achieving a valuation of around $5.5 billion.

Post-IPO, eToro aims to expand its regulated offerings and reintroduce a broader range of cryptoassets in the U.S. market, following previous limitations due to regulatory settlements. The company continues to focus on enhancing its platform's capabilities, investing in technology, and exploring new markets to drive growth and maintain its position as a leader in social investing.

Competitive Edge

eToro’s competitive advantage lies in its combination of multi-asset trading, regulatory reach, and social investing ecosystem. Unlike many competitors, eToro has built a global brand by blending community-driven features with a broad array of asset classes, making it a preferred choice for both novice and experienced investors. The company continues to innovate, expanding its regulated offerings and aiming to relaunch more cryptoassets in the U.S. as regulatory conditions evolve.

By empowering users to invest, learn, and connect globally, eToro stands at the forefront of the digital investing revolution-bridging traditional finance and the new world of digital assets.

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Targeted Impact

eToro empowers financial inclusion by democratizing access to global markets and fostering transparent, collaborative investing through its social trading platform and free educational resources like the eToro Academy.

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What Comes Next?

Following its 2025 Nasdaq IPO, eToro is focused on expanding its regulated product offerings and working to reintroduce a broader range of cryptoassets in the US market.

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Who will benefit?

Retail investors, active traders, cryptocurrency enthusiasts, and social trading communities benefit from eToro’s platform by gaining confidence, education, and real-time insights through a vibrant global community that enables smarter, more informed investment decisions.

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EToro's Timeline

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Prominent News

Newly issued eToro shares jump in Nasdaq debut. It’s a bullish sign for IPOs, May 14, 2025 - eToro made a strong debut on the Nasdaq under the ticker symbol "ETOR," with shares closing at $67, a 28.8% increase from the IPO price of $52. Click here to read more.

Stocktwits Announces 2025 Cashtag Awards Nominees and eToro as Title Partner, March 06, 2025 - eToro partners with Stocktwits for the 2025 Cashtag Awards, celebrating innovation in trading and investing with community-driven insights. Click here to read more.

EToro to launch UK and Europe stock lending programme, Feb 8, 2025 - eToro is launching a stock lending program in the UK and Europe, allowing users to earn passive income by lending eligible stocks. Click here to read more.‍

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Return on Investment (ROI)

ROI computed as of April 5, 2025.

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Funding Round in USD

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Series F Valuation

<span class="date">2023-02-13</span>
<span class="value">$3.50B</span>

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Implied Valuation

<span class="date">2025-05-12</span>
<span class="value">$2.74B<span>

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Change Since Last Round

<span class="date">2023-02-13 → 2025-05-12</span>

<span class="value red">-21.70%</span>

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Quarterly Bid:Ask Volume Ratio

PM Insights highlights the quarterly bid:ask volume ratio where there were at least three institutionally-sized broker contributions within that period.

During Q3 2024, EToro recorded its highest combined bid and ask volume at $232M. In Q3 2022 and Q1 2025, eToro’s volume was entirely driven by the ask side, whereas in Q2 2024, 70% of the volume shifted to the bid side.

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